Search Engine Optimization
National, regional, and local programs built around technical SEO, content, authority, and the searches most likely to create qualified demand.
Internet Marketing, SEO & AI Strategy
I've worked in internet marketing since the 1990s. Today, I lead integrated programs across SEO, paid media, social media, local search, and AI, with each channel tied to a clear business goal and measurable results.
What I Do
I lead the strategy and stay directly involved. Each capability works toward the same business goals, conversion definitions, and reporting standards.
National, regional, and local programs built around technical SEO, content, authority, and the searches most likely to create qualified demand.
Paid search and paid social campaigns with conversion tracking, testing, and budget decisions tied to lead quality and business outcomes.
Strategy, content planning, publishing, community management, and paid social coordinated with the broader marketing program.
Led and managed by Lindsey, our social media marketing specialist.Improve visibility in AI-generated answers and integrate governed AI workflows into research, content, lead handling, reporting, and decision support.
Connected across every capability: analytics, conversion tracking, reporting, access controls, human review, and ongoing optimization.
Search Engine Optimization
SEO should match the market you are trying to win. I build programs for national, regional, and local growth, then apply deeper Google Business Profile, Maps, review, listing, and geo-grid work wherever geography affects who gets found.
Technical SEO, content architecture, and authority development support national and regional visibility.
For locations and service areas, we optimize Google Business Profiles, local pages, reviews, listings, and other local signals.
Geo-grid scans show how Maps visibility changes across a market, helping prioritize work and measure progress.
AI Search, LLM Visibility & Marketing Systems
I help businesses become easier for search engines and LLM-powered systems to understand and potentially cite. I also integrate AI into existing marketing operations to improve research, content quality, lead handling, reporting, and decision-making, with approved data, human review, and measurable controls.
The work begins with crawlability, technical eligibility, and clear business information, then strengthens first-hand expertise, proof, and credible third-party references. These foundations can improve how search and AI systems understand the business and whether it is considered as a source.
I design AI-assisted workflows for research, content quality, reporting, lead intelligence, and decision support. Each begins with a defined use case, approved tools and data, human review, and a measurable outcome before it expands.
No consultant or platform can guarantee inclusion in a particular AI-generated answer. The objective is to improve technical eligibility, clarity, authority, usefulness, and measurement, then verify what changes over time.
About Matt
I've worked in internet marketing since the 1990s, and the same drive that earned me the 2014 NASA 2WD National Rally Championship is what I bring to every client engagement.
I started my first marketing company at fifteen, out of my parents’ basement. At 17, some of my early software, applications, and marketing techniques were seen on ABC’s 20/20 and CBS’s 60 Minutes in the late 1990s. Since then, I’ve helped businesses get found, generate qualified opportunities, and connect marketing activity to measurable growth.
For over 30 years, I've worked hands-on with founders, executives, and teams to turn strategy into measurable results.
Racing Meets Marketing
Winning a national rally championship takes the same things that make a great marketing strategy: reading the situation fast, making smart decisions under pressure, and executing without hesitation. That's the mindset I bring to every campaign.
My Process
I take a close look at your business, your competitors, and where you stand online right now. This is where we find the gaps and the real opportunities.
I put together a clear plan built around your goals, your budget, and your timeline. Every step has a purpose and a way to measure it.
We move fast and do it right. Whether it's technical SEO, content, or paid campaigns, everything gets launched with care and attention to detail.
You'll get regular updates on what's working, and we'll keep improving from there. No guessing where your budget is going.
Client Results
When I needed help ranking our website, I was at a loss for what to do. I started asking around for a referral, and Matt's name was brought up more than a few times. I am so happy I reached out, as there was a total turnaround. He and his team are in charge of every aspect of our website and all social media outlets now! Highly recommend him!
Matt and his team did a great job with our new website.
FAQ
Straight answers to the questions business owners ask most often.
I look at how your business is found online, where the strongest opportunities are, and which channels deserve priority. The work can include SEO, PPC, social media, local search, AI visibility, digital strategy, analytics, and reporting.
Timing depends on your starting point, market, competition, and the work required. The process begins with a discovery and audit, followed by a measurable strategy, careful execution, and regular progress updates.
A geo-grid checks the same Google Maps search from multiple points around a service area. Each numbered node shows the local ranking seen from that location, revealing where visibility is strong and where improvement is needed.
No consultant can guarantee a specific model's answer. The work improves technical eligibility, entity clarity, source-worthy content, authority signals, and measurement so your business is easier for AI and search systems to understand and potentially cite.
We start with a specific high-value workflow, connect only the approved data and tools, keep human review where it matters, and measure the effect on speed, quality, leads, or revenue before expanding it.
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Strong signals help people and search systems understand that your content and business are credible.
SEO and paid search play different roles. A clear strategy looks at both, measures which traffic converts, and directs effort and budget toward the channels that work best for your business.
More than 30 years of hands-on experience, custom strategy, direct communication, and no cookie-cutter packages. Every engagement is built around your business and measured against real outcomes.
Search engine optimization, PPC and paid media, social media marketing, local SEO, AI search visibility, AI marketing systems integration, digital strategy, analytics, and reporting.
No long-term lock-ins. The working relationship is built on results, with month-to-month flexibility instead of a contract that forces you to stay.
Tell me what the business needs to improve, whether that is search visibility, paid media, social media, AI readiness, lead flow, or measurement. I'll give you a direct view of the next best move.