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Are you frustrated as a webmaster with the lack of traffic on your site? Perhaps, you want to consider your SEO strategies.

93% of online experience starts with a search engine. In addition to this, 75% of users don’t go past the first search result page. This only means that your website has lesser chances of getting traffic if your site isn’t found on the first page of relevant searches of users.

This is where Search Engine Optimization comes in handy. But before anything else, what is Search Engine Optimization or SEO? SEO is the process of getting traffic using the current algorithm of search engines. Unlike paid ads, a website could potentially appear on the first search result page for free.

How exactly do Google and other search engines rank websites? Today, Google shows highly authoritative websites. These are websites with the most relevant results to their searches.

Search Engine Algorithms

Over the years, leading search engines changed how they rank websites. SEO strategies five years ago are quite different from what we currently have today. For instance, Google used to rank websites mainly according to the number of quality backlinks. However, Google paved the way in improving their algorithm. Google incorporated algorithm updates that have the capability to read content and judge its relevancy and quality. Here are some factors that can affect your site’s ranking.

Factors that affect SEO


Mobile first

Gone are the days when people wait to reach home to use their laptops or desktops. These days, people can check different websites on their mobile devices from phones to tablets. In March 2015, Google finally implemented a “mobile first” approach in ranking their websites.


You hear marketers often tell you that content is king. This is true. Content is included among the top factors Google uses to rank websites. But of course, you need to invest time, effort, and research in order to get it right.

It all boils down to having useful content that can be used by your niche. A lot of times, conversational search queries are among the most commonly used searches in 2015. Answers to “who, what, where, why, and how” are among the trends that are also becoming popular in SEO today.  It can be due to the voice search technology incorporated on smartphones today.

Social media signals

Social media signals are also important. There are billions of users in Facebook, YouTube, Twitter, Instagram and other social media platforms. What exactly happens when your content is shared? This signifies that users find your content important. And most likely, content that go viral are the ones you’ll see on top of the search result page.


Does it mean that link building is already dead? Google and other search engines haven’t scrapped backlinking completely. However, it isn’t as important as it was in the past. There is still merit when your site is mentioned by reputable and relevant websites in your niche. This encourages webmasters to improve on their content marketing strategy in order to be mentioned by other websites.

Keyword research

Keywords are also crucial to visibility in search engines. There are keywords that are highly competitive, while there are keywords that are highly searched but underutilized by marketers. There are many keyword tools available in the market today that make it easier for webmasters to create content.