Local businesses everywhere certainly have a lot on their plate. Not only is the competition tight, as time goes by more and more local enterprises are slowly dying. Things aren’t looking up, especially not in the current state of our economy. Sadly, even the small businesses in the Dayton Ohio Zip Code area are no exception to this.
That is why all businesses have to be aggressive. They have to take advantage of every opportunity that comes their way. An example of this is expanding your business’ online presence through localized Search Engine Optimization.
Defining Local SEO
First of all, let us define what Local SEO is. As you may already know, search engine optimization is an online marketing strategy that seeks to improve the visibility and presence of your business through improved search engine result rankings.
The concept behind local SEO pretty much remains the same. The crucial difference, however, is that it focuses on the searches being done on your area. So, if someone from your city searches for businesses ‘near me’ your business should appear at the top of the search results. This is vital since studies have shown that 72% of people who did local searches would follow through and ended up visiting a nearby business in their area.
Obviously, this would give your business a significant advantage over local competitors. Remember, most people nowadays just use the search engine to find whatever they need. The days of the yellow pages are long gone. Clearly, without an optimized business website, you are missing out.
Dayton Ohio Zip Code Local SEO
Having a website of your own is like having real estate online. However, you have to do your best to increase its value. After all, customers won’t flock to your site just because you have one. Like in a regular store, you have to drum up business. Essentially, this is how local SEO works.
There are actually a number of options available for businesses in the Dayton Ohio Zip Code area when it comes to optimizing their site for local searches. For instance, you can create a domain name that is reflective not only of the service you provide but also of its location. For a local bookshop, something in the line of bookstoredaytonohio.com would be perfect.
Of course, another element of SEO is keyword research. Most businesses use this strategy because search engines are programmed to find sites with keywords more quickly. Well, with your business we suggest that you make the most of this trick as well. Try integrating keywords in your page titles and blog entries.
Aside from that, you also need to ensure that your site is listed in as many legitimate third-party sites as possible. This is because it improves your site’s reputability and proves that you are an actual business operating in that area. The quickest way to do this would be to make your own social media business pages and linking it to your own site.
This article provided a few suggestions on how you can approach SEO for your local business in the Dayton Ohio Zip Code. Give them a try yourself.